Remember the article about the state of the ps3? I just came across an article about precisely this:
"Sony publishes the financial results for its fiscal year ended last March 31. The launch of PlayStation 3 and its retail price have led to a fall in operating profits. "
In practice, the launch price was too low and did not cover production costs, so Sony reported a 64% fall in profits
In fiscal 2007, Sony has sold 5.5 million units of PlayStation 3 to 14.2 million units of PlayStation 2 and 8.36 million units of the PSP. Sony remains confident As for PlayStation 3, hoping for increased sales and lower production costs. "A significant reduction in operating loss is expected due to the rapid reduction of production costs and the best line-up of titles for PlayStation 3."
In practice, the launch price was too low and did not cover production costs, so Sony reported a 64% fall in profits
In fiscal 2007, Sony has sold 5.5 million units of PlayStation 3 to 14.2 million units of PlayStation 2 and 8.36 million units of the PSP. Sony remains confident As for PlayStation 3, hoping for increased sales and lower production costs. "A significant reduction in operating loss is expected due to the rapid reduction of production costs and the best line-up of titles for PlayStation 3."
We hope that Sony manages to pull off a tie actually reducing production costs and increasing the sale price!
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